A Practical Editorial Policy for AI-Assisted Content
A usable AI editorial policy should control evidence, accountability and publication risk without turning every draft into a…
Topic
SEO
Traditional and modern SEO strategy — how classic search optimisation intersects with and supports AEO and GEO.
7 articles
Entity Clarity Checklist for AI Search: A Practical, Evidence-Aware Guide
A practical entity clarity checklist for AI search, covering identity, relationships, evidence, structured data, technical access and measurement…
What Is Answer Engine Optimisation (AEO)? The Complete Guide for 2026
Answer Engine Optimisation (AEO) is the practice of structuring content so that AI-driven answer engines — ChatGPT, Perplexity,…
What Is Generative Engine Optimisation (GEO)? And How It Differs from AEO and SEO
Generative Engine Optimisation (GEO) is the practice of optimising your content, brand, and entity data to appear in…
How to Get Cited by ChatGPT, Perplexity and Google AI
A practical, evidence-aware guide to improving AI citation eligibility through useful original content, clear sourcing, crawlability, internal links…
LLM Optimisation: How to Make Your Brand Visible to Large Language Models
Large language models like GPT-4, Claude, and Gemini are increasingly used for research, recommendations, and discovery. LLM optimisation…
How to Conduct an AEO Content Audit: A Step-by-Step Guide for 2026
An AEO content audit assesses how well your existing content is structured to earn citations in AI answer…