Best AI Visibility Tools: How to Choose One
A buyer's guide to AI visibility tools: what they measure, the questions to ask before paying, and how…
Topic
Guides
In-depth, step-by-step guides to implementing AEO, GEO, and AI search optimisation strategies.
7 articles
How to Build an AI Search Evaluation Dataset: An Evidence-Aware Guide to Prompts, Reference Answers and Labels
A practical method for building a reproducible AI search evaluation dataset: sample queries, define authoritative evidence, label claims…
AI Search Content Governance: How to Manage Claim Owners, Evidence and Freshness
AI-visible content becomes difficult to trust when nobody owns individual claims, evidence expires unnoticed and review decisions are…
Internal Linking for an AEO Topic Cluster: An Evidence-Aware Framework
Internal links can make an AEO topic cluster easier to discover, interpret and maintain, but they do not…
How to Track Citations from ChatGPT and Perplexity: An Evidence-Aware Workflow
Tracking AI citations requires more than counting referral traffic or crawler visits. This practical workflow shows how to…
What Is Answer Engine Optimisation (AEO)? The Complete Guide for 2026
Answer Engine Optimisation (AEO) is the practice of structuring content so that AI-driven answer engines — ChatGPT, Perplexity,…
How to Conduct an AEO Content Audit: A Step-by-Step Guide for 2026
An AEO content audit assesses how well your existing content is structured to earn citations in AI answer…